FloRodeo Campaign
I was tasked with designing and creating assets for FloSports' Rodeo Campaign. This was a digital ad campaign with the intention of display for banner ads and social media posts. I designed the look of the campaign, edited out unwanted brands from the foreground and background, and added the dirt effects to the photos. The photography and logo assets were provided to me. Created in 2022 with Illustrator and Photoshop.
FloBikes Campaign
The goal of this project was to establish a creative look that fans of off-road bike racing will identify with for the LifeTime Grand Prix Series. I also needed to create assets for the Unbound Gravel event with evergreen assets to promote the series. I designed the look of the campaign, masked out the athlete from the background, and added the dirt effects to the photos. Created in 2022 with Illustrator and Photoshop.
FloRugby Season Toolkit
The goal of this project was to develop a toolkit for FloRugby's Marketing Team for their Rugby Season. This tool would be used to easily make new graphics for all 20 deliverable assets at once, rather than updating each one individually whenever a change needed to be made. I designed the look of the toolkit, edited all the effects to the backgrounds, and developed tools to change the titles, dates, and team logos. Created in 2022 with Illustrator and Photoshop.
FloWrestling Season Campaign
The goal of this project was to develop a campaign for FloSports' high school wrestling events. Since they had exclusive rights to premier this event, they wanted to go for a distinct look while also developing standards greater than their competitors. I designed the look of the campaign, masked out the athlete from the background, and created the patterns and effects. Created in 2022 with Illustrator and Photoshop.
